During the lockdown of spring 2020, Keep.It.Brief was launched on Instagram, providing a weekly design brief to keep the creative community going through challenging and unpredictable times.

For this brief, a fictional skateboarder by the name of Callum Stokes required a new identity to help represent him in the skating community. Due to his nickname ‘the freight train’, this design takes its colours from typical North American box cars, combining them with bold typography. This creates a sense of speed and strength, making a striking mark on this deck.