Wonka: A Beautiful Example of Typography in Cinema

Paul King’s latest film ‘ Wonka’ proved to be not only extremely entertaining, but a stunning example of typographic detail. Whilst the film’s setting is somewhat ambiguous, the use of type helps to craft an enchanting and believable world, evoking a European city in the early twentieth century.

Wonka Logo, Pentagram

The film along, along with it’s charming promotional materials, is beautifully presented with the new Wonka logo, designed by Emily Oberman of Pentagram. The handwritten style lends itself perfectly to the film’s setting, mirroring the ambitious and eccentric personality of the young Willy Wonka. Featuring long sweeping strokes and ornate ligatures, links can be drawn between the new Wonka logo and the sign writing and packaging of the 1930s and 40s. In stark contrast with today’s minimalism, the typographic style of this period would often feature many flourishes and personal touches, creating a sense of individuality that is also present in Wonka’s character.

As is often the case with remakes of beloved stories, I was worried that Wonka would lack the charm and wonderment of some of the other film adaptations. Fortunately, this prequel did not disappoint, and I feel that the focus on detail in every aspect of the film’s creation brought a classic character to life for a new generation of viewers. The subtle but refined typography throughout was, for me at least, a highlight, which had me feeling immersed in the story, and able to embrace it’s hilarious and often bizarre sequences.

I for one cannot wait for Wonka to be released on streaming services, so like the typography geek I am, I can spend my time finding all the gorgeous examples of type.